Novastitch disrupts the antiquated shopping experience by bringing  personalization to both the customer and the retailer without forcing either to change their expectations. Novastitch’s Automated Tailoring Machine™,  enhances the shopping experience, increases the value proposition, and the extra 10-15 minutes the buyer spends in the store waiting for their customized garment tobe delivered can often result in an incremental revenue stream for the retailer due to impulse buying.